In the early days, ideas are susceptible to corporate culture, competitive forces and plain old busy-ness sometimes. The idea must be clear: what problem are you solving? Even big ideas can be squashed because they're not simple enough.
Great big new ideas need support. As the idea keeper, you need to be able to navigate the idea's environment, build backers and recruit the team you'll need to build it.
If ideas need support, then supporters need reasons to support. Stories and their loops help deliver key information and emotion quickly. Stories will help you show off your idea as a solution to a big problem - because without problems, there are no stories : )
Transform all of your speeds, feeds and data into short, simple, speakable story and strategy. Evolve your earliest "show and tells" into deeper dives, brainstorms and full-fledged pitches and collaborative conversations.
Visual stories help manage our attention. Speakable strategy and story bring clarity and power. Assemble the proof, data, vision and demos to create enough support to build your idea. With Info Play, you'll easily have pre-meeting, in-room, and post-meeting content to build your team, and conquer the world - in a good way.
Almost 5 hours of video instruction. Real world examples with frameworks and worksheets. Everything you need to build up and share your own big ideas. Get the theory and practice as you go.
A complete walkthrough from strategy development to slide design.
Every adventure needs a good map. You’ll get charts for meetings, conversations, idea development, strategy, and story.
Story and strategy are two key spells where the balance and interplay between ingredients takes some serious experimentation to get right.
The story loop allows you to build momentum into every moment of your collaborations - holding and rewarding attention.
This skill will enable us to build narrative up as non-linear objects - flexible as we assemble our story. This way, we don’t have to write a speech - our words are simple and speakable.
The Most Valuable Problem helps us build alignment in meaning and values with our teammates and supporters. We focus more on solving problems, and less on visionary solutioneering.
Our journey is inspired by searching for answers and solutions. The questions we ask along the way become the key to conversation with our potential teammates and supporters.
The ability to manage conversations inside the confines of time and space of any meeting allows us to have the right conversation at the right step in the process, within the time available.
And - in the end, all of your work will grant you the answers - the answers to the questions that people will ask you about your idea. And rest assured - your collaborators WILL ask questions. You will be ready.
What is the objective of this course?
The objective of this course is to guide the student through a series of exercises idea development and communication process, offering frameworks and tools for strategy, story, conversation design and visual layout.
What's included? What do I get?
When does class start? Do we work as a class? Or is it asynchronous?
How does the course help me level up my presentation skills?
What is the price of the course?
Do I need any specific software?
Who is this course for?
What is the return policy?
Hi. I'm Tim Richards.
I am the co-founder of Info Play and the creator of the Info Play Masterclass. Looking forward to seeing you in our community!
I’ve worked as a Creative Technologist, UX Lead, Strategist, Planning Director, Head of Publishing, Head of Design, Moderator - as an employee, as an advisor, and as a consultant - over the last 20-something years - for some of the greatest brands and agencies in the world.
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The Info Play Masterclass guides us through building our own ideas and earning the support we need to make our ideas into reality.
Info Play Masterclass:
Presenting Big Ideas
$149
$199
Launch Promotion $50 OFF
Almost 5 hrs of Video Instruction
14 Chapters
61 Lessons
15 Exercises
Info Play Masterclass
Community Access
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